Women’s Sports Group and The FA secure landmark Barclays FA Women’s Super League domestic rights deal
22 March 2021
Women’s Sports Group is delighted to have worked with The Football Association (FA) on its successful first unbundled media rights tender process for women’s football.
As the exclusive advisors to The FA, media rights expert, David Kogan, and Founder of the Women’s Sports Group, Dame Heather Rabbatts, worked to support the shared ambition of delivering value and investment into the women’s game. The landmark deal, announced today, is the Barclays FA Women’s Super League’s first-ever monetised domestic rights agreement and will see more access to live women’s football than ever before.
Dame Heather Rabbatts, DBE, Founder of Women’s Sports Group, said:
“We’re delighted to have exclusively worked alongside The FA on this ground-breaking deal that ensures both broader exposure and increased commercial revenue for the Barclays FA Women’s Super League. This has been a singular exercise which commenced before the pandemic and, following negotiations throughout this last year, we have secured today’s landmark deal.
“Women’s Sports Group was established to generate value and further investment into the game and these broadcast agreements will both support the ongoing momentum of women’s football and bring much-needed profile and funding to underpin its future.”
David Kogan, OBE, Women’s Sports Group, said:
“We have been working with the Barclays FA Women’s Super League and The FA for over a year and I am delighted to get the results announced today. It has been a privilege to have worked on this breakthrough deal for women’s football.”
Under the terms of the record-breaking three-year agreement, which includes all FA controlled women’s football club fixtures and is the first time the rights have been sold separately from the men’s game, Sky Sports will share the rights to the Barclays FA Women’s Super League with the BBC until the close of the 2023/24 season.
Sky’s multi-million-pound agreement will see the broadcaster show the top tier of women’s football for the first time with the BBC committing to airing the league on its mainstream, free-to-air channels. The commercial benefits of the agreement will be far-reaching, with WSL clubs receiving a proportion of the revenue and part of the income distributed to clubs in the FA Women’s Championship to aid their development.