News

Angel City FC appoint Women’s Sports Group to amplify global brand

26 April 2021

Appointment follows WSG’s role as exclusive advisors to The FA on its successful first women’s football unbundled media rights tender process.

Women’s Sports Group (WSG) is delighted to announce it has been appointed by Angel City FC to amplify its global brand as it accelerates its pioneering development plans, ahead of joining the National Women's Soccer League (NWSL) for the 2022 season.

Led by Founders Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman and tech entrepreneur and venture capitalist Alexis Ohanian, ACFC’s star-studded ownership includes Serena Williams, Abby Wambach, Billie Jean King, actors Eva Longoria, Jennifer Garner and many more. In addition, the team investors include 14 former US Women’s National Team players including Mia Hamm and Julie Foudy.

Centred around innovative ownership, ticketing, partnership and community collaboration strategies, Angel City FC will be the ultimate fan experience closely connected to its Los Angeles home and supported by a global community.

Founded by Dame Heather Rabbatts DBE in 2019, WSG was formed to create new opportunities to promote, enhance and empower women’s sport. Focusing on three core areas – strategic communications counsel, media rights management and partnership development – it has an extensive track record working across the sport industry.

The appointment follows WSG’s role as exclusive advisors to The Football Association (The FA) on its successful first unbundled media rights tender process for the Barclays FA Women’s Super League, which saw a landmark rights deal with Sky and the BBC. Driving forward the progression of women’s sports across the world, the WSG team has also worked with Drops Cycling, World Rugby and the Australia-New Zealand bid for the FIFA Women’s World Cup.

Dame Heather Rabbatts, DBE, Founder of Women’s Sports Group, said:

“Women’s Sports Group is delighted to be working alongside Angel City FC as they continue to rewrite the playbook for sports teams across the world. The club’s innovative approach is already resonating hugely with football fans, and we’re excited to be working with them to bring their global vision to life.”

Stephanie Rudnick, Head of PR and Communications, Angel City FC, said:

“As Women’s Sports Group was created to empower and grow women’s sport, teams and athletes, we immediately recognized that they are in total alignment with our values and the perfect partner to help us establish Angel City FC outside of the US. Also, their experience not only in women’s sports, but their understanding of the global football landscape is proven, and we are excited to work alongside Heather and the WSG team to grow our ACFC community.”