Unrivalled expertise across sport
Women’s Sports Group provides bespoke advisory services in strategy and negotiation across all sport.
Our team of industry experts apply deep understanding of both women’s and men’s sport properties to create tailored strategies to deliver commercial objectives.
We offer unrivalled expertise – no one has our track record across media rights, broadcast and content production, data, brand partnerships or driving positive change across the industry to improve diversity, equality, and inclusion.
Women's Sports Group services
Stategic comms and partnership development
Brand partnerships
Diversity, equity and inclusion
Who we work with
Our clients include international federations, football clubs, broadcasters, brands, intergovernmental agencies, tech and platforms.
What our
clients think
Our reputation is everything. See what current and past clients have said about Women’s Sports Group and our expertise.
"We have a longstanding relationship with WSG who have delivered a variety of services to Stats Perform. From media rights advisory, data and betting insights in women’s sports to high level business strategy and governance to being a Stats Perform diversity partner. WSG have a talented team who deliver every element to a high standard with unparalleled industry experience."
"Partnerships will be crucial for us as we deliver our 10-year strategy and the Women's Sports Group is the perfect home for our media rights. Steph Harries and David Kogan have huge experience in the broadcast market and with the recent arrival of Rachel Knight - after her time at BT Sport - they are a team who will deliver for Allianz Premiership Women’s Rugby and for the profile of women's rugby."
"As Women’s Sports Group was created to empower and grow women’s sport, teams and athletes, we immediately recognized that they are in total alignment with our values and the perfect partner to help us establish Angel City FC outside of the US. Also, their experience not only in women’s sports, but their understanding of the global football landscape is proven, and we are excited to work alongside Heather and the WSG team to grow our ACFC community."
"WSG were exclusive advisors to the FA on the landmark WSL media rights deal agreed in 2021 which not only maximized exposure but secured vital revenue for the league’s growth. WSG’s media rights expertise is unrivalled, and it was fantastic to work in partnership with the team on such a groundbreaking moment in women’s football."
Outstanding sports
advisory and negotiation expertise
Enhancing women's sport
Women’s Sports Group also provides content and distribution advisory services and has worked with DAZN on the UEFA Women’s Champions League films ‘We All Rise’ and the award-winning ‘No More What Ifs’ as well as ‘Game On: The Unstoppable Rise of Women’s Sport’ on Netflix.
We All Rise // DAZN
Game On: The Unstoppable Rise of Women’s Sport // Netflix
No More What Ifs // DAZN
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