Unrivalled expertise across sport
Women’s Sports Group provides bespoke advisory services in strategy and negotiation across all sport.
Our team of industry experts apply deep understanding of both women’s and men’s sport properties to create tailored strategies to deliver commercial objectives.
We offer unrivalled expertise – no one has our track record across media rights, broadcast and content production, data & insight, brand partnerships or driving positive change across the industry to improve diversity, equality, and inclusion.
Women's Sports Group services
Media rights advisory
Broadcast and content
Data & Insights
Strategic Communications
Brand partnerships
Diversity, equity and inclusion
Who we work with
Our clients include international federations, football clubs, broadcasters, brands, intergovernmental agencies, tech and platforms.
What our
clients think
Our reputation is everything. See what current and past clients have said about Women’s Sports Group and our expertise.

"We have a longstanding relationship with WSG who have delivered a variety of services to Stats Perform. From media rights advisory, data and betting insights in women’s sports to high level business strategy and governance to being a Stats Perform diversity partner. WSG have a talented team who deliver every element to a high standard with unparalleled industry experience."

"WSG have huge experience in the broadcast market – they are a team who have and will continue to deliver our 10-year strategy."

"As Women’s Sports Group was created to empower and grow women’s sport, teams and athletes, we immediately recognized that they are in total alignment with our values and the perfect partner to help us establish Angel City FC outside of the US. Also, their experience not only in women’s sports, but their understanding of the global football landscape is proven, and we are excited to work alongside Heather and the WSG team to grow our ACFC community."
"WSG were exclusive advisors to the FA on the landmark WSL media rights deal agreed in 2021 which not only maximized exposure but secured vital revenue for the league’s growth. WSG’s media rights expertise is unrivalled, and it was fantastic to work in partnership with the team on such a groundbreaking moment in women’s football."
"Steph and the team were integral in launching our UEFA Women's Champions League. Their insight and knowledge, combined with energy and work ethic, ensured we hit the mark with authentic, credible storytelling from the first whistle."
of Content Strategy
"WSG delivered support on broadcast strategy and production, leveraging strong relationships across the sector to secure the best production agreements and ensure sustainable, progressive, economical production models across the portfolio."
"The WSG team delivered industry insight, expertise and commercial support to assist in various tendering processes with broadcasters which resulted in renewing and securing key broadcast contracts. WSG's understanding of the broadcaster perspective, the rights landscape and advancements in production tech is second to none and their collaboration and assistance in DEI and B policy was hugely valuable."
Outstanding sports
advisory and negotiation expertise
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BILLION
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Enhancing women's sport
Women’s Sports Group also provides content and distribution advisory services and has worked with DAZN on the UEFA Women’s Champions League films ‘We All Rise’ and the award-winning ‘No More What Ifs’ as well as ‘Game On: The Unstoppable Rise of Women’s Sport’ on Netflix.
We All Rise // DAZN
Game On: The Unstoppable Rise of Women’s Sport // Netflix
No More What Ifs // DAZN
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tweets
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